BOB Lam × しろくま
全新小涼伴 CCK 系列 | 由零到有的夏日清涼企劃
全方位製作
For Chessman HK, this collaboration with home appliance brand Hitachi was not merely an advertising production, but a brand co-creation that began from scratch. Centred on the all-new “Hitachi Twin Flow Inverter Window Type Air Conditioner CCK Series” we handled everything from concept development, advertising production, art direction, event planning to brand ambassador arrangements—all under one roof, truly achieving a from-zero-to-one, one-stop integration.
From creative ideation, advertising scripts, shoot coordination and post-production to graphic design, event flow, artist coordination and on-site execution, everything was led by the Chessman HK team. We wanted the client to receive not scattered tasks, but a complete, unified and warm brand experience.
Ambassador Line-up: The Contrasting Chemistry of BOB × Shirokuma
One of the highlights of this campaign was inviting star ambassador BOB Lam (林盛斌) to appear on screen with Shirokuma, who came all the way from Japan. BOB has exceptionally strong appeal with family audiences, humour and approachability, instantly closing the distance between the brand and consumers; Shirokuma brings a Japanese-style cuteness and healing quality, symbolising freshness, relaxation and joy.
This collaboration proved that Chessman HK can combine entertainment, creativity and brand strategy to create topicality and emotional connection for clients. From zero to one, we built a distinct summer positioning for the “Hitachi Twin Flow Inverter Window Type Air Conditioner CCK Series” , and demonstrated a complete integrated marketing case for the market.
對棋人香港（Chessman HK）而言，這次與家電品牌日立（Hitachi）的合作，不只是一單廣告製作，而是一次由零開始的品牌共創。我們圍繞全新「日立小涼伴 CCK 系列」，以「涼爽之選」為核心，從概念構思、廣告製作、美術指導、活動策劃到品牌大使安排，全程由棋人香港一手包辦，真正做到了由零到有、一站式整合。
由創意發想、廣告腳本、拍攝統籌、後期製作，到平面設計、活動流程、藝人協調及現場執行，均由棋人香港團隊主導。我們希望客戶得到的，不是零散工序，而是一個完整、統一、有溫度的品牌體驗。
代言陣容：BOB × Shirokuma 的反差化學
今次企劃的亮點之一，是我們邀得星級代言人 Bob Lam 林盛斌，聯同日本遠道而來的 Shirokuma 驚喜同框。BOB 擁有極強的家庭觀眾緣、幽默感與親和力，能瞬間拉近品牌與消費者距離；Shirokuma 則帶來日系可愛與治癒感，象徵清爽、輕鬆與歡樂。
這次合作證明了棋人香港能將娛樂、創意與品牌策略結合，為客戶創造話題性與情感連結。我們由零到有，為日立小涼伴 CCK 系列打造出鮮明的夏日定位，也為市場示範了一次完整的整合營銷案例。
